Marketing Coordinator/Website Expert

Hospitality Industry

Hiring a versatile Junior Account Manager/Marketing Coordinator/Website Expert to drive marketing initiatives, manage client accounts, and oversee website operations at Primi Digital.

Position: Full-time, remote.

THE ROLE | SCOPE OF WORK

• Collaborate with the marketing team to develop and execute multi-channel marketing campaigns. 
• Assist in the content creation cycle and visuals for marketing, including social media, email newsletters, and the Primi Digital website.  
• Utilize web analytics tools to track website traffic, user behavior, and campaign performance.  
• Implement SEO strategies to improve website visibility and rankings on search engines. 
• Generate reports and provide insights to optimize marketing efforts and achieve KPIs. 
• Serve as a primary point of contact for client inquiries, feedback, and support related to marketing initiatives and website functionality. 
• Troubleshoot website issues, liaise with developers or IT support for resolutions, and ensure website security. 
• Analyze website performance metrics to identify areas for improvement in conversion rates. 
• Implement CRO strategies such as A/B testing, usability testing, and landing page optimization. 
• Collaborate with the social media team to integrate website content with social platforms, driving traffic and engagement through cohesive marketing initiatives. 

• Stay updated on industry trends, emerging technologies, and best practices in web development and digital marketing 
• Manage timelines, budgets, and deliverables for website-related projects, ensuring timely execution and successful outcomes. 
• Available for stakeholder interaction in Eastern Standard Time (GMT -5) 

PREFERRED SKILLSETS

• Minimum 5 years of experience as a marketing coordinator or a similar role  
• Native or expert proficiency in English (US) 
• Proven experience working in North America, in a native English-speaking environment, or with US clients 
• Background in the hospitality or restaurant sector 
• Demonstrated ability to work on multiple projects with dynamic and leading organizations 

COMPANY CULTURE & EMPLOYMENT ETHOS

• We strive to be an equal-opportunity employer with a fair and inclusive hiring process  
• Our recruitment process values diversity, fostering an environment where all perspectives are valued.   
• Occasionally, we post job openings limited to specific locations to address underrepresentation or to fulfill on-site requirements. 

COMPENSATION POLICY

We are location agnostic. We understand that recruiting talent from all over the world entails considering different living costs, making it challenging to provide a fixed salary range in the job description. However, our policy is to offer fair and generous compensation tailored to each candidate’s skills, experience, and location to ensure motivation and satisfaction.