Author Archives: admin

Google Business Profile for restaurants: fix the menu, booking link, hours and photos guests act on, then read the Performance report in covers, not views.

Catering marketing that builds accounts, not one-off orders. The arithmetic, the five-stage system and the monthly scorecard behind catering revenue.

Answer engine optimization vs SEO for restaurants: what AEO really changes, what it doesn’t, and a ranked to-do list by effort and impact for operators.

Restaurant keyword research that starts with intent, not volume. Sort terms into buckets, map them to pages, and pick the ones that bring in covers.

Restaurant reputation management gets sold as a vague good — be responsive, be positive, encourage reviews. What it rarely gets sold with is arithmetic, which is unfortunate, because the arithmetic of moving an average rating is brutal and it changes what you should actually do. Here’s the number most operators haven’t run: going from 4.2

Most advice on how to get more Google reviews would, if followed literally, get a restaurant’s reviews stripped and a warning notice slapped on its profile. “Offer a free dessert for a five-star review” is still printed on table tents across the country, and it is a straightforward policy violation that Google now actively enforces

Restaurant website design cost is one of the hardest numbers to pin down, because the same brief can come back quoted at $800 and at $40,000 and both quotes can be honest. The gap isn’t markup. It’s that “a restaurant website” describes anything from a five-page template with your menu pasted in to a multi-location

Most advice on how to market a catering business is a list of channels with no ranking attached, which is useless when you have one person doing marketing part-time between events. The question isn’t what’s available. It’s what pays back first when your time and budget are genuinely limited. This is a ranked list. Twelve

A restaurant review response is read by far more people than the guest who wrote the review. That’s the thing most operators forget when they’re typing at eleven at night, still annoyed. The one-star reviewer has already had their experience. Everyone else scrolling the profile is deciding whether to book — and what they’re really

If you want to know how to rank higher on Google Maps as a restaurant, the answer is narrower than most guides admit: Google tells you what it weighs, and almost all of the work sits inside your Google Business Profile rather than on your website. The profile is the ranking asset. The site supports