Program 09 ·
Paid Marketing
Google, Meta, programmatic, and partnership ads — built for restaurant intent. Reservations, catering, and events as separate funnels. Reported in ROAS, not impressions.
$1.44M → $1.62M
NET SALES, +12%
JAN–MAY YOY . POS VERIFIED
$2.09M → $3.61M
PRIVATE-EVENTS REVENUE, +73%
FULL-YEAR 2024–2025 . TRIPLESEAT
4,222 → 11,720
INSTAGRAM CLICKS TO SITE, 2.78X
JAN–MAY YOY . META EXPORT
$1.44M → $1.62M
NET SALES, +12%
JAN–MAY YOY . POS VERIFIED
$2.09M → $3.61M
PRIVATE-EVENTS REVENUE, +73%
FULL-YEAR 2024–2025 . TRIPLESEAT
4,222 → 11,720
INSTAGRAM CLICKS TO SITE, 2.78X
JAN–MAY YOY . META EXPORT
The problem
Impressions don’t pay rent. We build separate funnels by intent — covers, catering, events — bid against the right audience, rebalance weekly based on actual Return on ad spend, and report in dollars in / dollars out. Numbers a CFO can appreciate.
What’s included
Search, Performance Max, store-visit-optimized. Branded recovery + non-brand intent capture. Best-month core campaigns running at 6× Return on ad spend.
Online ordering, catering inquiries, event bookings, follower growth. Online Ordering campaigns hit 5× Return on ad spend at $7 per checkout.
Meta vs Google vs partnership, rebalanced weekly based on actual Return on ad spend. Channel-agnostic, outcome-obsessed.
Weekly dashboard, monthly board pack. Single source of truth. No 12-tab spreadsheet.
Paid reach (16.8M → 25.0M impressions)
Clicks, Year-over-Year
Best campaign Cost-per-click
Client signal
Boqueria · Spanish · 11 locations
