Primi Digital · Client results · Verified from POS & platform data

Two Boots grew double digits every month of 2026 while NYC restaurants pulled back

Same-store net sales, first half of 2026 against the same weeks of 2025, across its three Manhattan pizzerias — during a stretch of consumer pullback and falling foot traffic. The growth came from a marketing system, and the first step of that system is a scan you can run on your own restaurant right now.

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Two Boots Pizza · after 18 months on the system

Same-store net sales, H1 2026+15.5%
Guests through the door+7.3%
Spend per guest+7.6%
Google keywords ranking260 · 150 in top 3
Return on catering ad spend30:1

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The scan grades your Google Business Profile, reviews, website, social presence, and how AI assistants describe you — the same areas the Two Boots work started with.

Scan my restaurant No sign-up. The result is yours either way.
What was actually done

One connected system across every location

No single trick. Each channel was wired to the next, and every piece was tied to a number that could be checked against the tills.

Found

Google Business Profiles, search rankings, and review responses brought people in the door — the unglamorous work most restaurants skip.

260 keywords ranking · 150 in top 3
Chosen

Location ad campaigns on Google and Meta, tuned to cost per visit rather than clicks, scaled only where the numbers held.

30:1 return on catering ad spend
Measured

Every campaign was reconciled against POS revenue each week. Campaigns that did not move sales were cut, and the budget went to the ones that did.

+15.5% same-store net sales, H1 2026
The result, on the tills

Growth in every Manhattan location

+15.5%
Same-store net sales
$1.73M → $2.00M · Jan–Jun YoY · Toast POS
+7.3%
Guest count
125,454 → 134,657 · Jan–Jun YoY
+7.6%
Spend per guest
$13.83 → $14.88 · Jan–Jun YoY
Month by month
Same-store sales growth, every month of 2026 vs the same month of 2025
September compares the 1st–27th of both years, the days 2026 data covers · Toast POS, equal periods year over year

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The scan takes about two minutes and shows the full result with no sign-up. If you’d rather talk it through, book fifteen minutes with Saad.

Figures from Toast POS, Google Analytics 4, Google Search Console, Ahrefs, and ad-platform reporting, measured over equal periods year over year. Full method in the case study. © Primi Digital.