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Case Study ·

Branding & Web

The Hudson Rose

A cafe and diner in Point Pleasant, NJ — given a warm, timeless identity and a smooth, welcoming website, from concept to launch.

Client
The Hudson Rose
Location
Point Pleasant, NJ
Industry
Cafe & Diner
Logo update Visual identity Business branding Icons Web design
Hudson Rose 1

The brief

A warm, timeless brand and a welcoming presence, built from concept to launch.

The Hudson Rose wanted an identity as inviting as its dining room. We refreshed the logo, built a complete visual identity, and designed a smooth, welcoming website — giving the diner a cohesive, professional presence across every touchpoint.

From the core mark and icon set to printed collateral and digital assets, every piece was crafted to work together as one system: consistent, confident, and built to scale.

01 · Logo & identity

The Hudson Rose mark.

A refined rose monogram and wordmark — presented in light and dark so it holds up cleanly across every background.

Da Andrea typography and colour palette
Da Andrea icons and brand elements

02 · Brand guide

A mark with mood.

The identity paired with a moody, editorial art direction that sets an elegant tone across every surface.

Da Andrea logo construction guide

03 · Collateral

Branding you can hold.

Gift vouchers and seasonal promo flyers — printed pieces that carry the identity into guests’ hands.

Da Andrea typography and colour palette
Da Andrea icons and brand elements

04 · Digital

A contemporary website.

A sleek, smooth-flowing website across desktop and mobile — menus, ordering, and gift cards, all on brand.

Da Andrea logo construction guide
Da Andrea typography and colour palette
Da Andrea icons and brand elements

Ready to build a brand that fills tables?

From identity to website to the system that keeps guests coming back — that’s what we do for restaurants and hospitality groups.

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