GAC Hospitality

A hospitality company based in New Jersey — rebranded with an updated mark, a full visual identity, and a contemporary website that flows smoothly and looks sleek.

Client: GAC Hospitality Group
Location: New Jersey
Industry: Hospitality

Logo update Visual identity Business branding Icons Web design

The brief

A sharper mark and a modern presence for a growing hospitality group.

GAC Hospitality Group needed a brand that matched their ambition. We refreshed the logo, built a complete visual identity, and designed a contemporary website that flows smoothly and looks sleek — giving the group a cohesive, professional presence across every touchpoint.

From the core mark and icon set to printed collateral and digital assets, every piece was crafted to work together as one system: consistent, confident, and built to scale as the group grows.

01 · Logo & identity

The new brand mark.

We presented visual logo variations and applications of the updated brand mark — a refined monogram that holds up cleanly across dark, light, and full-colour backgrounds.

02 · Brand guide

A system, documented.

Comprehensive brand guidelines — logo anatomy, alternate marks, colour palette, and typography standards — so the identity stays consistent no matter who’s using it.