All programs

Program 08 ·

Social Media

Stop chasing
posts.
Build an audience.

Content production, channel strategy, community management, and paid growth across Instagram, TikTok, and emerging platforms — built to compound audience, not just feed the algorithm.

Let's talk → See the numbers
SM Hero scaled

FROM $250/WEEK

$1.44M $1.62M

NET SALES, +12%

JAN–MAY YOY . POS VERIFIED

$2.09M $3.61M

PRIVATE-EVENTS REVENUE, +73%

FULL-YEAR 2024–2025 . TRIPLESEAT

4,222 11,720

INSTAGRAM CLICKS TO SITE, 2.78X

JAN–MAY YOY . META EXPORT

$1.44M $1.62M

NET SALES, +12%

JAN–MAY YOY . POS VERIFIED

$2.09M $3.61M

PRIVATE-EVENTS REVENUE, +73%

FULL-YEAR 2024–2025 . TRIPLESEAT

4,222 11,720

INSTAGRAM CLICKS TO SITE, 2.78X

JAN–MAY YOY . META EXPORT

The problem

Most restaurant social feels like a part-time job nobody wants.

Daily posts that don’t move covers. Stories nobody sees. A TikTok that died in March. Meanwhile, the team is exhausted. We treat social as a real channel — with a strategy, a content engine, and growth campaigns underneath — not a chore outsourced to the host stand.

What’s included

Four pieces of infrastructure. One revenue line.

Channel Startegy

Channel strategy

What to post, where, and why. Built for restaurant intent — reservations, catering, events — not generic engagement metrics.

Content Production

Content production

Photo, video, motion, copy. Produced on-property when it matters, in-studio when it doesn’t. Scripted around the calendar, not last-minute.

Community Management

Community management

DMs, comments, responses, escalation flow. The unglamorous infrastructure that turns followers into reservations.

Paid Growth

Paid growth

Meta Follower Growth campaigns running at $0.16–$0.26/click. Audience built efficiently, then marketed to — not just bought.

The numbers

What you can expect.

2.78×

Instagram clicks to site, Year-over-Year

2.05×

Instagram profile visits

+12,547

New Instagram followers (12 mo)

Client signal

Instagram clicks to the website grew 2.78× year-over-year, with reach up 2.73× alongside — social converting to real site traffic, not just impressions.

Da Andrea · Italian · 2 locations

Da Andrea Main

Build the audience.
The covers follow.

Let’s Talk →

No deck. No pitch. Just the plan.