All programs

Program 07 ·

Brand Design

Pretty doesn’t
pay rent.
Brand systems do.

Visual identity, signage, menus, photography direction — built into one system that holds across storefront, website, paid ads, and feed. Designed for restaurants. Built to compound.

Let's talk → See the numbers
BD Hero

FROM $600/WEEK

$1.44M $1.62M

NET SALES, +12%

JAN–MAY YOY . POS VERIFIED

$2.09M $3.61M

PRIVATE-EVENTS REVENUE, +73%

FULL-YEAR 2024–2025 . TRIPLESEAT

4,222 11,720

INSTAGRAM CLICKS TO SITE, 2.78X

JAN–MAY YOY . META EXPORT

$1.44M $1.62M

NET SALES, +12%

JAN–MAY YOY . POS VERIFIED

$2.09M $3.61M

PRIVATE-EVENTS REVENUE, +73%

FULL-YEAR 2024–2025 . TRIPLESEAT

4,222 11,720

INSTAGRAM CLICKS TO SITE, 2.78X

JAN–MAY YOY . META EXPORT

The problem

Most restaurant brands are just a logo and a mood.

When the logo changes per platform, the menu doesn’t match the website, and the photographer can’t find the brand colors — you have a marketing problem disguised as a design problem. We build the system underneath. One identity. Every touchpoint.
Owned, not rented.

What’s included

Four pieces of infrastructure. One revenue line.

Identity System

Identity system

Logo, marks, colorways, typography, motion principles. The full kit, delivered as a usable system — not a one-off file you can’t find six months later.

Print Signage

Print + signage

Menus, takeaway, signage, exterior, uniforms — designed as one family. So the brand reads the same in the dining room as it does on a delivery box.

Photography Direction

Photography direction

Shot lists, art direction, vendor coordination. Photos that look like one restaurant — not 12 photographers’ showreels.

Brand Book

Brand book

The one document your team actually opens. Written for hosts, GMs, and social leads — not designers.

The numbers

What you can expect.

3.8M

Brand reach delivered

100%

On-brand, every channel

4-6 wks

Brand sprint cycle

Client signal

Brand sprints are project-based; proof lives in the portfolio.

Two Boots · Pizza · 6 locations

TWO BOOTS Main

From file folder
to brand system.

Let’s Talk →

No deck. No pitch. Just the plan.