Steps for Listing Restaurants on Event Marketplaces and Directories

Specialized event venue marketplaces and directories offer restaurants and F&B brands an effective, targeted way to promote their spaces. Whether it’s for private celebrations, graduation parties, or corporate gatherings, these platforms provide an opportunity to attract new customers, generate additional revenue, and showcase the venue’s versatility.

Here’s how to promote a venue on event listing platforms:

Research Relevant Marketplaces & Directories

Research event venue marketing platforms that focus on hospitality and restaurants
Popular event platforms include:

Platform	Listing Cost	How It Helps
EventUp by Tripleseat	Free listing Basic plan: $1500/yr Premium plan: 2160/yr Premium Plus: $2400/yr Enterprise: Not disclosed	Depending on the plan chosen, EventUp provides: ROI calculator to estimate revenue from the events hosted Automated lead responses, analytics, and custom lead forms Website and social media integration to increase bookings Boosts venue views with top Google results Ranks the event spaces in the city page search results for better visibility Choice of visibility in 2 metro areas outside the immediate area chosen Blog post on the venue written by professionals Rotating, static, and pinned picture listing options Up to 10 competitors targeting when planners submit a request for proposal Highlights special deals and custom taglines Diagramming tools for easy-to-create professional floorplans Centralized communication with quick respond and booking features Automated payment collection
Peerspace	Free listing. Additional service fee charged ranging from15-20%	Robust search and discovery with filters for location, size, amenities, and availability. Offers direct booking, flexible scheduling, and transparent pricing: per hour, day of the week, time, and number of guests Creation of custom discounts and offers for an all-inclusive price Instant Book to allow guests to book by confirming date on the restaurant’s calendar List premium amenities that restaurants can offer to guests, like furniture, staff, and equipment Insurance policy of up to $1,000,000 for general liability claims Messaging platform to facilitate communication between guests and hosts Tools
Tagvenue	Free listing + commission ranging from 10% - 15%	Fast and transparent booking and pricing Smart filters: date, price, number of guests, amenities, dietary restrictions, A/V facilities, parking, multiple space, full buyout options, cancellation flexibility, age restrictions. Ratings and reviews with a supervenue badge to signify first-class service from venues backed by customer responses and internal review Direct communication between venue managers and clients to address inquiries Allows restaurants to offer tailored packages and customized settings Display extra offers and multiple rooms and venues
Eventective	Free listing + plans Enhanced: $100/mo + annual/quarterly discounts Premium: $190/mo + annual/quarterly discounts	Depending on the plan chosen, EventUp provides: Free detailed profile page that lists contact info, photos, descriptions, pricing, multiple event spaces options, reviews, map, and availability. Sends a variety of event options like parties, reunions, weddings, bat mitzvahs to broaden restaurants’ portfolio Tracks customer and sales data for detailed insights Comprehensive inbox for connecting with clients, qualifying process, communication, contract signing, online payment processing, tracking revenue. Custom message templates to personalize responses Integration with Stripe and Square for easy and secure payment processing Customized e-signed agreements Free referrals; leads only available to subscribers Event stages feature to promote events to successive stages such as prospect, qualified, tentative, booked, complete, lost, and deleted. Text/SMS notifications for when users contact the restaurant directly, reducing chances of missed potential bookings.

Take High-Quality Photos

Invest in professional photography.
Include a variety of images that display:
- Indoor and outdoor areas.
- Ambiance and décor.
- Events that have taken place at your venue (if available).
- Seating arrangements and different configurations.

An overview of different types of seating configurations for events:

Seating configuration	Pros & Cons	Best For	Image
Banquet	Pros: Encourages conversation and interaction Allows for easy circulation and service. Cons: Requires more space per person	Weddings Family gatherings Corporate dinners Formal events with meal service.
Cocktail/Reception	Pros: Maximizes space Encourages mingling and networking. Cons: Limited seating, which may be uncomfortable for longer events or for guests who prefer to be seated.	Networking events Happy hours Product launches Casual mixers.
Crescent Rounds/Cabaret	Pros: Ensures all guests can see the focal point while still allowing for dining. Cons: Reduces table capacity, making it not ideal for events with a high guest count.	Corporate presentations Awards dinners Events with a mix of dining, speeches, or entertainment.
Family	Pros: Warm, communal dining experience Fosters interaction and conversation. Continuous flow of food in a family-style serving format. Cons: Can feel crowded if space is limited. Not suitable for formal events that require a quieter, more private setting.	Family gatherings Casual corporate dinners Community-based events
Boardroom/Conference	Pros: Allows for focused conversation Great for intimate gatherings Cons: Limited to smaller groups Can feel too formal for casual social events.	Small business meetings Corporate dinners Private dining events

Gramercy Tavern Event Deck
Gordan Ramsay Event Deck
The Pool Grill Event Deck

Prepare an Event Deck

Have all essential details ready in a visually enticing event deck, such as:

Venue capacity
Amenities
Pricing
Event types
Food & beverage packages
Operating hours

Check out the event decks we have created for Da Andrea and Mission Ceviche.

Menus Offerings

A well-designed and easy-to-understand menu is a must. Create:

Visually appealing menus
Tailored items for different events
Digital and print versions

Write Compelling Descriptions

Highlight the unique selling points of your restaurant.
Discuss:
- Atmosphere
- Services offered
- What makes the space ideal

Sign Up for an Account

Go to the event directories or marketplaces you’ve identified and sign up for a venue account.

Submit Your Listing

Follow the marketplace/directory’s submission process:
- Upload photos.
- Fill in the venue details (capacity, pricing, location).
- Include contact information for bookings or inquiries.
- Ensure all information is accurate to avoid future delays.

Optimize Your Listing for SEO

Use relevant keywords (e.g., “graduation party venue NYC,” “restaurants with private rooms NYC,” “corporate lunch space in NYC,” “birthday party venue NYC”).
Optimize the title and description of the listing with clear, searchable terms to improve visibility.

Leverage Reviews

Encourage clients to leave reviews on the platforms to enhance credibility and improve ranking on the marketplace/directory.

Monitor & Update Listings

Keep all information up to date (especially availability and pricing).
Photos should be fresh and aligned with any unique venue upgrades or seasonal changes.

Event Venue Marketing Strategies

Social Media
- Share the listing across all social media platforms.
- Highlight events or features that might appeal to followers.
Event Email Marketing Campaigns

Send an email blast to your existing clients, informing them that your venue is now listed on a specific platform.
Collaborate with Event Planners

Reach out to local event planners and let them know about your listing.

Boost Your Events with Restaurant Marketing Solutions

Host events that are extra spectacular with Primi Digital’s tried and tested restaurant marketing strategies. From web development, event deck and brand book creation, and menu design to listing on venue marketing platforms, referrals, and social media ads and promotion, we take care of it all.

Why Should Restaurants Consider Listing on Venue Marketing Platforms and Directories?