Rosa Blanca

Rosa Blanca is an Art Deco-inspired Cuban café and rum bar in Allentown, Pennsylvania, created by Iron Chef Jose Garces. It offers a seasonal tapas and fusion menu.

Client: Rosa Blanca
Location: Cuban Restaurant
Industry: Restaurant & Bar

Logo & wordmark Visual identity Menu design Collateral Packaging & merch Signage

The brief

An elegant, romantic identity for a modern Cuban table.

Rosa Blanca needed a brand as warm and refined as its kitchen. We built a complete art-deco identity around a hand-drawn rose emblem and a deco wordmark, set in a signature palette of deep green and rose pink.

From the mark and menus to labels, signage, packaging, and merch — every piece was crafted to work together as one elegant, unmistakably Cuban system, ready for the plate, the shelf, and the street.

01 · Logo & identity

The Rosa Blanca mark.

A rose-emblem monogram paired with a tall art-deco wordmark — presented on deep green and rose pink, and carried onto gift cards that hold up cleanly both ways.

Deep Green

Rosa Green

Rose Pink

Cream

02 · Collateral

Branding you can hold.

Printed menus, stationery and product labels, plus a full set of door signage — refined collateral that carries the Rosa Blanca identity through the whole guest experience.

03 · Merch & environment

From shelf to storefront.

Branded apparel and takeaway packaging, and a green awning storefront — the identity extended into the physical space and everything guests carry home.

04 · Digital & social

A feed with flavour.

A cohesive social grid and a set of promotional posters — Happy Hour, Las Parrandas, and Taste of Cuba — that keep the brand warm, elegant, and consistent online.

Ready to build a brand that fills tables?

From identity to menus to packaging and social — we craft restaurant brands guests fall in love with.

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