Pop’s Corner

A casual dining spot in Point Pleasant, NJ — rebranded to match its cool, on-the-go vibe, with social content and photography to match.

Client: Pop’s Corner
Location: Point Pleasant, NJ
Industry: Casual Dining

Logo update Visual identity Business branding Icons Web design Social media Photography

The brief

A refreshed brand and website that capture a cool, on-the-go vibe.

Pop’s Corner needed a brand as energetic as its regulars. We refreshed the logo, built a complete visual identity, and designed a lively B2C website — capturing their cool, on-the-go vibe in every element.

From the core mark and icon set to social content and professional photography, every piece was crafted to work together as one system: consistent, confident, and built to scale.

01 · Logo & identity

The Pop’s Corner mark.

A playful drop-shaped badge and wordmark — shown across the Pop’s Corner and Pop’s Market variations.

02 · Brand guide

A cool, on-the-go vibe.

Photography and lifestyle art direction that capture the cafe’s energetic, easy-going personality.

03 · Collateral

Branding you can hold.

Promo flyers, business cards, cups, and branded merch — the identity carried across every touchpoint.

04 · Digital

Website & social.

A lively website and menu across desktop and mobile — backed by ongoing social content and reporting.

Ready to build a brand that fills tables?

From identity to website to the system that keeps guests coming back — that’s what we do for restaurants and hospitality groups.

Start a project →