Why Should Restaurants Consider Listing on Venue Marketing Platforms and Directories? 

Should restaurants consider hosting private events, and if yes, is listing their space on venue marketing platforms and directories the right move?   

Investing in Private Events as a Restaurant 

Hosting private events is a great growth strategy for restaurants. For starters, they require only two key ingredients: capacity and a kitchen. Restaurants can utilize their space and staff to connect with guests, build relationships and create a consistent revenue stream that brings traffic on slower days of the week.  

Capitalizing on non-peak hours 

Hosting events, whether for a party of 20 or 200, is a great secondary source of revenue and brings in predictable income that’s not reliant on walk-in customers.  Since events are pre-paid, prep-work happens in advance and allows restaurants the opportunity to maximize on inventory, staff, and revenue per seat on slower days. 

Building brand image and visibility 

From corporate gatherings to intimate celebrations, well-executed events create a buzz through word-of-mouth and social media exposure that can be beneficial for a restaurant’s image, leading to increased reservations and inquiries.  

Encourages guest loyalty 

Private events bring in people who might not have visited otherwise. Whether it’s a graduation party, a birthday, or a corporate dinner, being a part of an intimate occasion and creating cherished memories often fosters an emotional connection between restaurants and its guests, converting attendees into repeat customers.  

Eliminates waste and reduces costs 

Hosting events allows restaurants to budget the right way. Unlike walk-ins, events have an exact number of guests and dishes that need to be served. Restaurants can also ask for a list of dietary restrictions beforehand, ensuring a smooth and efficient process of ordering and inventory, cutting down on wasted food. 

Utilize space and showcase creativity 

With events, restaurants can maximize the use of their dining areas, especially during slower times or unused private rooms. It also gives them the opportunity to showcase their creative side with custom menus, personalized service, and well-designed setups.

Benefits of listing restaurants on venue marketing platforms 

Restaurants that are set on hosting private events can utilize venue marketing platforms to expand their reach. These directories have large audience pools and tools needed to manage and promote venue spaces in specified locations and neighborhoods.

Attracting a targeted audience

• Restaurant-specific directories cater to a highly targeted audience, such as event planners, companies, and individuals seeking F&B venues. 
• Restaurants can use venue advertising to position themselves as an ideal space for holiday parties, special celebrations, and corporate gatherings. 

Increased exposure 

Marketplaces and directories often have high domain authority and receive a lot of traffic. They can: 

• Expose restaurants to a broader audience actively searching for event spaces. 
• Grant leads that are more likely to convert into customers. 

💡Boost your event marketing ROI with Primi Digital.  

Improved reputation and credibility

• Trusted directories add credibility to restaurants that list themselves as a unique venue. 
• Ratings and reviews on these platforms from past events can significantly boost reputation, enabling potential clients to make a booking. 
• For example, a recent case study shows that Tripleseat’s EventUp increased new bookings this year by 30%.

Simplified event booking 

Event space marketing platforms simplify the event booking process with specialized inquiry and booking systems. 

• Clients can check availability, ask questions, and secure reservations directly through platforms. 
• Reduced back-and-forth communication, which frees up restaurant’s time and makes the process smooth for customers. 

Direct and indirect venue marketing 

• Increased chances of getting discovered as restaurants can appear alongside their competitors. 
• Better reviews, appealing images, and a convenient location can attract more bookings. 

Let’s take a look at a few well-known event listing marketplaces in the US for restaurants: 

Host events that create a buzz.  

Whether it’s getting the venue listed, designing the event deck, setting up a referral program, or creating a brand book, Primi Digital’s restaurant marketing strategies are tailored to maximize exposure and drive more bookings.  

Let’s discuss how we can boost your events. 

Talk to us.