The Definitive Guide For Event Venue Marketing
How To Develop Your Event Venue Marketing Plan
Create a Brand Book
- Logo
- Fonts
- Brand color palette
- Brand collateral (menu templates, event deck templates, letterhead)
- Social media grid design ideas
- Email signature
- Social media ad templates
- Email marketing templates
High Quality Imagery
Showcase your function spaces with photographs of your venue when fully styled for an event (corporate event set up, wedding rehearsal dinner set up, etc.)
- Photos of the exterior & interior (architectural shots)
- Photos of the food
Follow Event Venue Marketing Strategies
Have a Downloadable Event Deck
The Event Deck should include
- Photos
- Capacity chart information
- A short description of all eligible spaces
- Menus (f&b) – outlined options for various price points in packages
- Special packages
- Partner vendors – and any applicable discounts
- Terms and conditions
Design & Develop a High-quality Website & Invest in Seo
Your customers are online. Be there, and showcase all the benefits of your event space.
Collaborate with Event Management Systems (example: Tripleseat) or have your own system integrated in your website.
Have a Proper Marketing Plan For Event Venue in Place
Social Media & Email Marketing
- Social media content creation
- Influencer marketing
- Social media ad strategy
- Instagram collaborations & giveaways
- Email marketing database
- Newsletter distribution
Get Your Venue Listed on a Specialised Venue Booking Marketplace & Event Directories
- Tripadvisor
- Yelp
- And other event listing websites
Know Your Competitors
You should know:
- What types of customers do they serve?
- What types of food and beverage do they offer?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
Event Bookers Gathering
You should get to know the event planners in your area. Ask them for lunch or dinner to show them around, share with them the sales kit, do a small presentation with food tasting and have that wow moment for them.
Collect and include their emails in your database and share with them all your news and promotions.
Develop a Referral Program
Happy clients can bring new clients. You should reward your clients for referring other events to your venue. Create a referral program to boost even better results.
