A 16 outlet fast food restaurant chain had been operating for over 8 years in 3 cities statewide. During the 2020 pandemic they employed SEO to increase their share of digital sales. A 3 prong approach was employed

– Higher ranking on Google searches

– Create web traffic from local listings

– Increase driving directions

A growing volume of phone orders had resulted in a customer wait time from 3 minutes to an average of 8 minutes and a peak of 20 minutes. Dropped orders and long term customer losses needed to be curbed with a digital ordering solution which needed to be live in 2 weeks.

After system implementation a 23% growth in orders was observed without having to increase phone operators