Local SEO Specialist
Hospitality Industry
We’re hiring a Local SEO Specialist who will be responsible for improving the online visibility of our clients to enhance local search rankings, increase website traffic, and drive customer engagement.
Position: Full-time, remote.
THE ROLE | SCOPE OF WORK
- Develop and implement local SEO strategies tailored to the unique needs of each client or business.
- Conduct keyword research to identify local search terms relevant to target locations and industries.
- Optimize website content, meta tags, and internal linking structure to improve local search rankings.
- Ensure NAP (Name, Address, Phone Number) consistency across all online platforms and directories.
- Manage and optimize client listings on local directories, review sites, and mapping services (e.g., Google My Business, Yelp, OpenTable).
- Monitor and respond to customer reviews and inquiries to maintain a positive online reputation.
- Conduct technical SEO audits to identify and resolve issues impacting local search performance, such as site speed, mobile-friendliness, and schema markup.
- Develop strategies to acquire high-quality backlinks from local sources, such as local news sites, community organizations, and industry associations.
- Monitor local search rankings, website traffic, and customer engagement metrics using analytics tools.
- Prepare regular reports to assess the effectiveness of local SEO strategies and identify areas for improvement.
- Available for stakeholder interaction in Eastern Standard Time (GMT -5)
PREFERRED SKILLSETS
- Minimum 5 years of experience as a Local SEO Specialist or a similar role
- Native or expert proficiency in English (US)
- Proven experience working in North America, in a native English-speaking environment, or with US clients
- Background in the hospitality or restaurant sector
- Demonstrated ability to work on multiple projects with dynamic and leading organizations
COMPANY CULTURE & EMPLOYMENT ETHOS
- We strive to be an equal-opportunity employer with a fair and inclusive hiring process
- Our recruitment process values diversity, fostering an environment where all perspectives are valued.
- Occasionally, we post job openings limited to specific locations to address underrepresentation or to fulfill on-site requirements.
COMPENSATION POLICY
We are location agnostic. We understand that recruiting talent from all over the world entails considering different living costs, making it challenging to provide a fixed salary range in the job description. However, our policy is to offer fair and generous compensation tailored to each candidate’s skills, experience, and location to ensure motivation and satisfaction.